A Little Ludwig Goes a Long Way

A smattering of opinions on technology, books, business, and culture. Now in its 4th technology iteration.

Coca-Cola Brands

16 March 2004

I was reading the Coca-Cola annual report tonight. What was most interesting to me was the partial list of all the brands they have worldwide.

* Diet Pop. Now that is marketing magic. Ditto 187168. * Bimbo Break. I guess we know the target market for that one. * Diet Almdudler, Drim, Tuborg Squash. Now don’t those sound refreshing? * Beat, Burn, Hit, Shock, and Slap. For the masochists in the crowd. * I knew about Dr. Pepper and Mr. Pibb, but did you know about their buddies Disney Winnie the Pooh, Fraser & Neave, Master Chill, Master Pour, Mickey Mouse, Pepe Rico, the Pocket Dr., the Robinson Brothers, Samantha, and the Thextons? * Chivalry and Neverfail sound very uplifting. * Combine Ripe N Ready and Love Body, which via a Wink, leads to an Urge, and then Joy – but don’t forget Safety First. * Chaudfontaine, Diet Inka Kola, Guarana Jesus, Jurassic Well, Sparletta Iron Brew, Water Salad. No idea what these are, but I’d buy a can of any of them in a second.