Grocery Shopping As Theatre

The 10 core philosophies of Whole Foods – great outline.  I love the food at Whole Foods – but the whole thing about “Grocery Shopping as Theatre” is bunk.  I don’t go to Whole Foods for the transformational experience, I go to buy food.  The thing I hate most about the stores is the stupid non-linear aisle layout.  I am sure some genius somewhere thought that it was really creative but it just creates cart traffic disasters.  There is a reason why other stores all have straight aisles – they work.