A Little Ludwig Goes a Long Way

A smattering of opinions on technology, books, business, and culture. Now in its 4th technology iteration.

Public WIFI

13 July 2003

Good analsys of public wifi: _Two clues for vendors:

1) It costs nothing to provide WiFi. If that’s not true, you’re doing it wrong. The billing infrastructure is probably 90% of Starbucks’ cost. So loosen up on access, don’t freak out if somebody finds a hole that gives them free access, and focus on keeping costs down.

2) If users can’t log in and get going in a hurry, your WiFi is useless. You can’t charge a premium *and* provide bad service, and since charging a premium means that you have lock down the system so tightly that it takes a while to log in, don’t do either._ Thanks Gary for the pointer.